19 Nov How to Save Time Posting on Social Media: Use The Same Content For Multiple Clients
So what would you say if I told you that oftentimes we use the same content for multiple clients?
Did you say, “How come are we not in Google jail??”
Well, here is why: we use the same content, NOT the same wording. There is a BIG difference. Google cares that your copy is fresh and is not identical to anyone else’s.
Many social media managers miss out on a great opportunity that can save them loads of time.
Take the following story from Upworthy for example:
We were able to use this one story for several of our clients, including a plastic surgeon and an attorney. By looking at the content from different perspectives, we were able to tap into how each client’s audience would look at it. Then we made it interactive to match the audience’s desire.
Results? Fantastic post engagement and plenty of retweets.
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