5 Steps to Managing Your Social Media Presence Effectively -
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5 Steps to Managing Your Social Media Presence Effectively

19 Nov 5 Steps to Managing Your Social Media Presence Effectively

While you may be a social media guru for your own private use, you have probably realized that managing social media for your business is not as much fun. In fact, it can be a daunting task.

Regardless of how much you enjoy your business, planning postings about it on Facebook,Twitter, etc. is probably one of the least exciting parts of your duties as a business owner. But we both know that it must be done. Here are a few tips to get you on your way to more effective social media management:

1. Make time – Schedule an hour a week to plan and schedule your social media postings for the upcoming week,  or even better,  month. Be sure to fully plan at least 4 postings for the week.

2. Create effective posts – Good posts include a short line of text,  a link and an image.  Be sure that you give just enough information to keep the reader interested.

3. Use a scheduling system – systems like HootSuite allow you to schedule your posts ahead of time, freeing up the rest of your week from having to post,  unless of course you feel inclined to.

 4. Download the Mobile App – Download the app to ensure that you are receiving all communications from visitors to your social media pages. This will help ensure that positive responses and inquiries are dealt with in a timely manner and that negative responses are dealt with appropriately. You don’t want to leave a negative comment or review sitting for any longer than it has to.

 5. Still can’t get yourself into the social media mood? Hire a social media manager with experience. Be weary of hiring family or friends. They may be great at their own social media interactions, but handling business platforms is far different and does require a level of expertise and quite frankly, unbiased mindset.

 Check out some of our social media management work and give us a shout if we can help you grow your business online – info@ekatdevelopment.com

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