Why Social Media Must Be Built From Within by an Outside Source - eKAT Development
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Why Social Media Must Be Built From Within by an Outside Source

27 Nov Why Social Media Must Be Built From Within by an Outside Source

 Seems like a contradiction?

On the contrary, having your social media presence be built from within by an outside source is one factor complementing the other. Think of it in terms of yin and yang – opposite forces creating balance.

Building From Within

Too many companies try to completely outsource their social media and it simply doesn’t work. Social media has become an intimate environment that allows people to express themselves in ways they would typically be afraid to in a face-to-face scenario. We’re not saying this is always a good thing, but it gives you the opportunity to learn what your customers REALLY think about you and your product or service. By outsourcing this 100%, you are saying that you want nothing to do with what your customers have to say and you are just doing social media because “it’s another thing you have to do”.

Don’t do that. Build from within instead. Staff involvement is crucial for this process to work. Get them involved by having them interact with the customers about your social media efforts. After all, NO ONE knows your customers better than your staff do.

Hire an Outside Source

There is a great difference between completely outsourcing your social media and finding a social media management company that knows how to do it right. From experience, the “right” path requires much more effort from everyone involved,  but the benefits are also bigger.

Some social media management companies try to “franchise” businesses, telling owners that their business is no different than one 3, 000 miles away that is in the same industry. WRONG! Each business in unique and there is no better place to stand out in a positive manner than on social media.

Interested in getting social media management services? Give us a shout at:

info@ekatdevelopment.com

www.Facebook.com/ekatdevelopment

@KCDevelopment

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