You only have 8 seconds to capture someone’s attention! Are your visuals captivating enough? There are many tools available to help you create a branded visual that stands out and captures your audience’s attention. Color Scheme. Unless you are an interior designer or an artist, getting...
While your friends are trying to keep their 2016 resolutions to drop some weight, find their dream job or finally get that engagement ring, you are scheming on how to get your business more visibility online. You have traded in fitness articles for Google searches of "how...
With 210 recognized social media networks out there, it can be a little overwhelming to find the right platform for you and your business. The good news is that you really only have to worry about being on six major sites and even then, your business may...
Social media has been the unwanted child of internet marketing for a long time. Seen as child’s play by business owners whose teenagers spent more time reading tweets than actual books, it has been a battle. Throughout our fight to help people understand the power...
If we could pick one word to define our reason for success in 2013, it would be “networking”. eKAT went all out – BNI, Chamber of Commerce, MeetUp – you name it. We picked and chose the ones which we believed would benefit us and the...
As 2013 comes to a close, most business owners and managers are eager to start the New Year. This may be just the driving force you need to start 2014, or it could be the short-lived excitement which will get you making some rookie mistakes....
Seems like a contradiction? On the contrary, having your social media presence be built from within by an outside source is one factor complementing the other. Think of it in terms of yin and yang – opposite forces creating balance. Building From Within Too many companies try to...
While you may be a social media guru for your own private use, you have probably realized that managing social media for your business is not as much fun. In fact, it can be a daunting task. Regardless of how much you enjoy your business, planning...