13 Jun 5 Marketing Actions You Can Take On The Beach This Summer
Work-life balance is a constant challenge for any entrepreneur, especially during the Summer. Kids are out of school, many businesses slow down and it leaves us to say – hey, maybe it’s time for me to take a break too. And you should!
But if you are like us and blow up with ideas by hour 2 on the beach, here are 5 things you can do without moving from your comfy spot:
1. Write out a blog plan. With fresh content becoming increasingly important for search engine optimization, blogging is now a must. It is a lot easier to come up with ideas on what to write when you are enjoying a beautiful water view. Our suggestion is to write out the plan for the rest of the year by first jotting down the remaining months through December and leaving space for blog titles in between. Then, look at each month and think about what your audience should be aware of during that month in relation to your business. Just take a look at the title of this blog…
2. Write out newsletter plan. Emails? Who reads emails? A LOT of people. Contrary to popular belief, email marketing is not dead. In fact, it is one of the best ways to consistently (not constantly) remind your audience that you exist and that you have valuable information to share with and services to offer them. Similar to the method above – you can even use the same space – write down a witty title for your newsletter. Once you got that down, write down a few bullet points on what you will include in your newsletter, including any blogs, deals or recipes, if applicable. Don’t worry if it is not exactly as it comes out in the end. Think of it as a rough draft.
3. Post on social media. Similar to blogging, writing is always easier when you are not forced to do it. If you have an idea or two for what you would like to post for a few days or weeks (or months), you can schedule it ahead of time with scheduling programs like HootSuite across multiple platforms such as Facebook, Google+, Twitter and LinkedIn.
4. Network. Locally or online. The beach is a great place to socialize and make connections. If you are traveling, don’t think that just because you are a 1,000 miles away, you cannot make valuable connections. In fact, people have their guard down, allowing them to be a lot more sociable and friendly than they may be in a business environment. Take me for example – I had a layover in a small town in Italy by the name of Ventimiglia when on a train from Nice to Milan. Over 4,000 miles away from New York City and the gentleman I sat next to at a café in Ventimiglia was from…you guessed it, the Big Apple. You just never know!
If you are on a secluded island, there is always the option of online networking. Scroll through your LinkedIn and send a message or 10 to professionals you have not chatted with in a while but that could be great referrals. Another great networking tool to meet new people in the New York City area is Shapr. It is a relatively new professional matchmaking app that is fun and a great way to meet new professionals in your area.
5. Write down creative ideas. Having a notebook, which is dedicated to writing down a laundry list of ideas is… a great idea! Nothing spurs creativity quite like the beach and relaxation, so go on and write away.
If you really don’t want to be bothered or prefer to have an expert take care of it for you, we are here for you! Contact us today to find out how your marketing doesn’t have to take a vacation with you.